Investors
Strategy and financial targets
Strategy and financial targets (updated on 11 September 2025)
Puuilo updated its strategy and long-term financial targets for the end of the financial year 2030 (ending 01/2031).
During the upcoming strategy period, Puuilo will continue its growth both in Finland and internationally. Puuilo aims to achieve average annual net sales growth of more than 10% and targets net sales of over €800 million by the end of the strategy period. In order to achieve these goals, the company plans to open approximately 7–10 new stores per year, targeting a network of over 100 stores by the end of the fiscal year 2030. Puuilo’s management has revised its store potential estimate for Finland upward to over 90 stores. The company will also commence an organic international expansion, for which it will open pilot stores in Sweden.
Additionally, Puuilo targets is to generate an adjusted EBITA margin of at least 17% by the end of the fiscal year 2030.
Strategy periods
| Updated strategy period 2026–2030 | Previous strategy period 2024–2028 | |
|---|---|---|
| Net sales | Revenue growth >10 % CAGR, above €800 million | above €600 million by the end of financial year 2028 |
| EBITA margin (%) | Adjusted EBITA margin above 17% | Adjusted EBITA margin above 17% |
| EBITA EUR | Adjusted EBITA above €136 million | Adjusted EBITA above €105 million |
| Profit distribution* | at least 80% of the net income | at least 80% of the net income |
| Leverage** | Net debt to adjusted EBITDA below 2.5x | Net debt to adjusted EBITDA below 2.0x |
*Puuilo aims to distribute at least 80 % of net income each financial year to its shareholders
**Including IFRS 16 lease liabilities
Our strategy is based on the following goals:
Growing our store network
Increasing like-for-like net sales in the young store network
Increasing the share of private label products
Continuous development of the product assortment and the multichannel business model
Maintaining and improving high profitability
